We conduct comprehensive vulnerability
assessments for organisations by
analysing publicity, conducting
interviews with key members of the
organisation and conducting proprietary
research. The output of this process
provides an in-depth understanding
of the organisation’s vulnerabilities:
their risks and threats. With this
knowledge in hand, Critical Publics
then builds customised scenarios
and assesses their impact both on
the organisation and its stakeholders
in terms of the potential value
loss they may cause.
preparedness & management
takes 20 years to build a
reputation and five minutes
to ruin it. If you think about
that, you'll do things differently”
Effective crisis handling is
a leadership imperative as a crisis
has the potential to severely impact
an organisation's competitive position,
potential for long-term success
and even survival. Crisis preparedness
should be integrated into an organisation’s
overall strategic and tactical plans.
Transnational communications involve
multiple, powerful stakeholders
across more than one geography.
With increased media interest, crises
can strike at any time and take
the form of political crises, sabotage,
natural disasters, harmful information
leaked to the press, and so on.
If uncontrolled and unexpected,
a crisis that finds its way to the
media can have dramatic impact.
We view crises as opportunities.
Critical Publics offers extensive
experience in assisting large private
and public sector organisations
in handling communication crises
effectively and with the best possible
results. Our crisis management methodologies
have been developed and tested to
create a proactive attitude that
allows us to pre-empt and predict
potential crises to the greatest
extent possible. This is done through
exhaustive scenario development
and planning of clear-cut processes.
Critical Publics supports clients
when a crisis occurs by consulting
with the communications crisis management
team and actively taking part in
the communications processes and
Our aim is to cut down reaction
times, minimise any possible negativity,
and turn media exposure into an
opportunity/platform for positive
publics relations strategy
Critical Publics has extensive
experience in assisting organisations
with their communications with the
global media. Our unique strengths
lie in our ability to think and
act on an international level, and
to help clients reach larger audiences
through global media.
Critical Publics Relations is
also a crucial communication portal
for investors and regulatory authorities,
and can assist in creating a winning
story for each stakeholder group.
citizenship strategy & compliance
Corporate Citizenship (CC) used
to be simple and optional. Today,
it is complicated and mandatory.
With the emergence of global markets,
rapid access to information, and
heightened consumer expectations,
organisations of all sizes who want
to create and maintain ethical governance
must establish an integrated CC
strategy as part of their overall
business plan. Companies that adhere
to this standard recognise that
building and maintaining trustworthy
relationships with the community
is a critical component of company
strategy and operations.
Critical Publics can help clients
to identify those current or potential
issues, which impact the organisation
and its social identity. As CC is
a pre-emptive approach to crisis
and dispute handling, we provide
a full suite of services from planning
and introducing internal policies
and guidelines, training and coaching,
stakeholder engagement, creating
communication actions and initiatives
and developing public positions.
International media are both
the key communication channels and
perception-shapers of our age. Organisations
with international interdependencies
face the challenge of interacting
with representatives of the international
media and thus require a structured
approach to transnational communications.
We develop and provide protocols
for streamlined communication and
intelligence as points of reference
during the communication process.
On a strategic level, we design
and deliver plans that enable clients
- Outline and conceptualise the
- Identify key media audiences
- Use them as a powerful bridge
to reach and interact with the
critical publics, and
- Be proactive and creative,
in order to maintain critical
On a tactical level, we offer media
relations implementation with powerful,
measurable results on either a local
or pan-European level, as per the
Critical Publics offers comprehensive
media training that enables clients’
spokespeople to understand the forces
of a communications crisis, comprehend
the media environment and its actors,
realise the importance of their
role during a crisis and fully prepare
for successful interactions with
media and journalists.
The critical questions to be answered
- What is a communications crisis?
- What are journalists’
motives and behaviour?
- Which are the messages to disseminate
to the media?
- What is the optimal argumentation
and phraseology of the messages?
training is the process by
which executives learn to
effectively communicate with
representatives of the electronic
media and press corps.
Developing the right messages
is a science. Articulating the messages
with impact is an art. Good public
and social speakers are not always
effective communicators when it
comes to dealing with specialist
audiences like the media, analysts,
investors, employees, customers,
Critical Publics media training
prepares spokespeople to use and
employ specific, proven techniques.
To help our clients develop and
master these techniques, we organise