without intelligence is noise”.
We believe that, without the
appropriate intelligence, no agenda
may be fully achieved.
The difference between success
and failure lies in the management
of detailed and focused intelligence
- Understanding, monitoring and
preparing for threats, and
- Identifying, monitoring and
planning for opportunities
Critical Publics provides and analyses
crucial information in order to
understand the communication channels,
points of influence and key decision–makers
that have current or potential impact
on the agenda.
We correlate resources, capabilities,
environment parameters and available
tactical actions in order to build
a cohesive knowledge totality based
on intelligence, insight and purpose.