Critical Publics
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Agenda & Decision-making support

“...communications without intelligence is noise”.

We believe that, without the appropriate intelligence, no agenda may be fully achieved.

The difference between success and failure lies in the management of detailed and focused intelligence for:

  • Understanding, monitoring and preparing for threats, and
  • Identifying, monitoring and planning for opportunities

Critical Publics provides and analyses crucial information in order to understand the communication channels, points of influence and key decision–makers that have current or potential impact on the agenda.

We correlate resources, capabilities, environment parameters and available tactical actions in order to build a cohesive knowledge totality based on intelligence, insight and purpose.