In 2000, a team of consultants with extensive international communications experience founded Critical Publics in Athens and London and established a successful partnership with Altervision, a brand strategy and communication design company. In 2004, the firms established a strategic collaboration with PRC Group – The Management House which would last until 2008. Upon the collaboration’s conclusion, Critical Publics joined Altervision and edg designlab, a product design and practical innovation company, to form the November Holdings Limited group of companies. Following a successful collaboration, with significant achievements, in 2011 the partnership under November Holdings Ltd came to an end and since September 2011 Critical Publics operates as an individual company led by it's Co-founder and Managing Director Thomas Antoniadis.