Critical Publics develops overall
action plans depicting how, when
and by whom each client’s
strategic goals will be reached.
We assist in identifying bold
yet achievable objectives, effectively
prioritising actions and managing
each project to ensure completion
of every step to an agreed-upon
We communicate effectively in
the ever-evolving online space.
Blogs, social networks, portals,
vortals, online virtual worlds and
internet media are only a few of
the components of a complex matrix
of global, local and transregional
We see the online space as a unified,
three-dimensional virtual universe
that simulates real life environments,
communications and social interactions.
This online space is the Metaverse:
an everexpanding virtual universe
comprised of tens of millions of
people around the world.
Users expect real-time communication
and services in the Metaverse. Critical
Publics helps organisations adapt
their communication strategies to
the Metaverse with integrated planning
and implementation services.
The evolution of Social Media
continues at a rapid pace as the
Internet has evolved into a communication
platform that allows people to interact,
collaborate and share.
People generate their own content
in the form of comments, reviews
and discussions as they engage in
a dialogue about issues, initiatives,
products and service offerings.
They frequently express disappointment
regarding the lack of dialogue with
commercial or institutional entities,
especially when they are involved
in a situation.
The use of the Social web as an
activism platform against commercial
and institutional entities is increasing.
Adverse digital visibility on blogs,
social networking sites and forums
has an increased ability to spread
across a wider audience and hinder
a company’s reputation. On
the other hand, social networks
are channels providing unprecedented
opportunities for direct communications
with critical publics in order to
forge stronger relationships and
enhance brand equity.
To that end, Critical Publics:
- Studies online trends and designs
accurate monitoring and alert
mechanisms for the Blogosphere,
Social Networks and on-line Forums
- Develops specific action plans
enabling entities to optimally
participate in the online dialog
and fully maximise the benefits
afforded by the Social web
- Designs issue-management plans
to proactively address dissemination,
and diffusion needs of commercial
entities and organisations on
planning & implementation
We cultivate great
ideas and do everything in our power
to bring them to fruition. Once
the intelligence and strategy aspects
of our plan have been finalised
and a consensus between us and our
client reached, we implement all
necessary actions in order to achieve
the set objectives.
Driven as we are by the end game,
we are prepared to enhance and quickly
reassess tactical approaches in
order to realise the desired agenda.
Critical Publics’ campaign
planning and implementation uses
customised strategies to maximise
the effectiveness of client goals
and convey their corporate message
to targeted audiences.
& message development
Corporate and marketing collateral
represents content that is built
with valuable intellectual capital
and designed to populate and improve
the organisation’s communications
effort. Our role is not only to
conceptualise, design and deliver
this content, but also to ensure
that it is consistently reflected
across all client communications